Hello, I'm Sam.
I first opened up Treat me Sweets order books in 2013, in my hometown of Shirley, Southampton, UK. It is here that I create delicious cakes and edible art fit for any occasion.
I have worked on commissions to create corporate cakes which include buildings and vehicles to the more simpler logo cupcakes.
I truly care about creating a quality showstopper for your special events and have won multiple International awards within the cake and edible art industry. I have been awarded at Cake International London and Cake International Birmingham. A very proud moment was when I was not only nominated as a Finalist at the Cake Masters Awars but WON the Cake Masters Award in the collaboration category with some of the most amazing edible artists in the industry.
This has to be a highlight of my career. I won this prestigious and sought after award as part of an International Collaboration to raise awareness and fight for endangered animals. Our Edible Animal artwork was showcased at Cake International NEC Birmingham, featured in the National Press and even received a letter from Sir David Attenborough who praised our work and efforts to highlight the plight of animals threatened with extinction. Zoe Fox from Sweet Foxylicious Cakes is the creator and the passionate driving force behind 'Bakers Unite to Fight'.
I am also incredibly proud to have been asked to be a contributing Sugar Artist on some fantastic National and International Cake Collaborations with more planned in for the future.
I have been involved in the following collaborations:
The Sugar Pirates - Group Table collaboration Birmingham Cake international 2018
Peach Life - Featured showpiece Birmingham Cake international 2018
Edwardian Christmas - Featured showpiece Cake International 2017
Luster Dusters, English Country Garden - Group Table collaboration Birmingham Cake International 2017
Sisterhood of Sugar Artists - Online collaboration 2017
Sugarshow Productions Fairytale Forest - Featured showpiece Birmingham Cake international 2016
SugarShow Productions Cake Carnival - Featured showpiece Birmingham Cake international 2016
Bakers Unite to Fight - Featured showpiece Birmingham Cake international 2015
Rocky Horror Sugar Show - Featured showpiece Birmingham Cake international 2015
Christmas in Frostington - Online collaboration 2014
The 12 days of Baking - Online collaboration 2013
When I used to get asked what I do, I would reply "I make Cakes", but how wrong was I. Little did I know I would be going to the local DIY shop to buy supplies to help me create some of my more elaborate creations. (actually scrap that... I don't go... I send the better half)!! But I do sometimes wish I studied in Art, Architecture and Engineering!
I learnt my craft in a variety of ways, most notably in France with a wonderful lady and friend Rhu Strand. This was a wonderful learning environment and loved it so much I went 2 years running. I thoroughly recommend attending this week long residential cake break.
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