Hello, I'm Sam.
I first opened up Treat me Sweets order books in 2013, creating Wedding Cakes, Celebration Cakes and Cupcakes. As planned over time I expanded my product range including Macarons, Cake Pops and Mallowpops and I have plans to continue to expand.
I truly care about creating a quality showstopper for your special events and have won multiple International awards within the cake and edible art industry. I have been awarded at Cake International London and Cake International Birmingham. A very proud moment was when I was not only nominated as a Finalist at the Cake Masters Award 2016 but WON the Cake Masters Award in the collaboration category.
This has to be a highlight of my career. I won this prestigious and sought after award as part of an International Collaboration to raise awareness and fight for endangered animals. Our Edible Animal artwork was showcased at Cake International NEC Birmingham, featured in the National Press and even received a letter from Sir David Attenborough who praised our work and efforts to highlight the plight of animals threatened with extinction. Zoe Fox from Sweet Foxylicious Cakes is the creator and the passionate driving force behind 'Bakers Unite to Fight'.
I am incredibly proud to have been asked to be a contributing Sugar Artist on some fantastic National and International Cake Collaborations.
I have been involved in the following collaborations:
Sugarshow Productions Fairytale Forest
Bakers Unite to Fight
SugarShow Producions Cake Carnival
Rocky Horror Sugar Show
The 12 days of Baking
Christmas in Frostington
When I used to get asked what I do, I would reply "I make Cakes", but how wrong was I. Little did I know I would be going to the local DIY shop to buy supplies to help me create some of my more elaborate creations. (actually scrap that... I don't go... I send the better half)!! But I do sometimes wish I had degrees in Art, Architecture and Engineering!
I learnt my craft in a variety of ways, most notably in France with a wonderful lady and friend Rhu Strand. This was a wonderful learning environment and loved it so much I went 2 years running. I thoroughly recommend attending this week long residential cake break.
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